Master Planning Flowchart

How to interact with clients and subcontractors to achieve a successful, sustainable Second Life project implementation:
1. The high level concept is the overarching organizing principle.
2. The high level plan specifies metrics of success including financial, traffic and publicity goals over time.
3. The detailed component plans address timeline, cash flows, build lists, resource use, contractors, and staff per standard business project management methods.
4. The use of scale models of buildings and terrain (terraforming) allows visualization with client and contractors for improved resource use, aesthetics and implementation times.

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Conditions for Sustainable Business Projects in Second Life

• Sustained Positive Energy
– Investment: Time, Attention, Enthusiasm, Money
– Return: Growth, Challenge, Pleasure, Fun, Service, Income
• Efficient Use of Resources
– Prims, Square Meters, Textures, Milliseconds,
Designers, Consultants, Staff, Talent
• Financial Viability
– Tier, Operating Expenses
• Attraction
– Traffic, Group
– Publicity, Word of Mouth, Income

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Conditions for Sustainable Event Production in Second Life

• Planning
– Audience analysis
– Event types, benefits, limits
– Clear goals and measures of success
– Committed funding of operating costs
– Measures and feedback used to fine-tune planning
• Staff
– Host staff trained in the theme of the event and managing the energy and tone of the event (audience interaction)
– Production staff trained in managing the logistics of before, during, and after event production
• Talent
– Presenters, performers

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Event Production In Virtual Reality
Benefits

• Convincingly Present
– “High Tech High Touch”
– Immersive / Interactive / Intuitive
– Exceeds web sites, chat rooms, web cams, blogs,
voice and video conferences
• Long Distance
– Operate from convenient locations
– Eliminate or reduce travel cost and time
– Find and work with many more people worldwide than otherwise possible
• Safety

Event Production In Virtual Reality
Limits

• Participant Prerequisites
– Fast Internet Connection
– Computer with Good Graphics
– Computer Fluency
• Platform Constraints
– Limit on Max Avatars Per Sim
– Platform Reliability and Performance
• Media Constraints
– What can (and can not) be transmitted and
experienced long distance – Sight, Sound – Yes; Touch, Smell, Taste – No
– Inspiration – Yes; Bodily Fluids - No

Recurring Events

• Attention is the currency of commerce
– Interchange of ideas, opinions, sentiments, information, products, services and funding
• Events attract attention
• One-time events attract one-time attention
• Recurring events attract recurring attention

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